About Us

Who is Sageful?

In 2020, two best friends launched Sageful — a female founded wellness company that offers the ancient burning of ethically-cultivated and certified Organic Sage as a means to clear energy and encourage daily grounding practices such as intention setting, mindfulness, and meditation. 

From classmate-sweethearts to now business partners; Natalie & Jeannine have always shared a passion for creating positive rituals, and founded their first venture during a pivotal time where the world was in need of fostering a greater sense of peace. 

Sageful has now become a household name for high-quality organic Sage, Palo Santo, and Himalayan Salt Holders, serving both the local Montreal community, and cities across the United States.

Honoring the Authentic Ritual
As one of the oldest forms of energy cleansing, the practice of burning Sage dates back to prehistoric times, and it is deeply rooted in the sacred practices of the Native American community. While many cultures around the globe have traditionally burned herbs, incense, and other materials as a spiritual ritual, it is at the core of Sageful’s principles to honor the sacred origins of Sage, and acknowledges its social responsibility to be both mindful and respectful of ancient Indigenous traditions.

A Pledge to Sustainability
In tandem, it is equally as important to advocate for the protection and safety of wildlife by building a more conscious practice regarding sage cultivation and harvesting. Sageful commits to sourcing an ethically produced product that doesn’t compromise on the integrity of the natural environment, and is proud to offer an Organic-Certified line of products that supports their commitment to sustainability.

From Negative Ions to Positive Energy
While the burning of sage has long been a spiritual ritual — scientists have also observed that Sage can clear up to 94% of airborne bacteria and disinfect the air. When sage is burned, it releases negative ions which are rapidly absorbed by the body and triggers the release of endorphins that helps guide us to a more positive, peaceful, and balanced state of mind.